BRANDINC, Pandora’s official representative in the Baltics, is transforming all 19 stores in Lithuania, Latvia, and Estonia with the new EVOKE concept. The full transformation is set for completion by the end of 2025, reinforcing Pandora’s premium presence in the region.
This year, we carried out an extensive consumer study across the Baltic region to better understand our target customers and gain a deeper view of overall jewellery market trends. As the official representative of the Pandora brand in the Baltic States, these insights help us create more effective campaigns, refine our brand-building activities, and continue strengthening our market position shaped over 15 years. The article below highlights the key themes that emerged from this research.