BRANDINC, the official representative of Pandora in the Baltic region, is making major strides in enhancing the customer experience with an ambitious retail transformation.
In Fall 2024, the company launched a large-scale renovation project to upgrade all 19 Pandora retail stores across Lithuania, Latvia, and Estonia to the new Pandora EVOKE concept — a bold step toward redefining modern jewelry shopping.
As of today, 10 out of 19 stores have already undergone a full transformation. The results? A more immersive, intuitive, and emotionally engaging shopping journey that strengthens Pandora brand connection with its Baltic customers.
WHAT IS PANDORA EVOKE CONCEPT?
Pandora EVOKE concept is the brand’s latest global store design, built around personalization, emotional storytelling, and intuitive navigation. Designed to reflect Pandora's mission of celebrating individuality, EVOKE stores feature:
- Modern, open layouts that guide customers naturally through the product collections.
- Personalized displays that highlight the stories behind each piece of jewelry.
- Interactive zones where customers can discover, explore, and connect with the brand in a more meaningful way.
By aligning with this new retail vision, BRANDINC ensures that Pandora stores in the Baltics offer a world-class shopping environment, consistent with the brand’s identity worldwide.
MORE THAN A STORE – A PREMIUM EXPERIENCE
The EVOKE refit isn’t just a visual upgrade — it’s a strategic investment in customer experience, brand awareness, and market strength. With this initiative, BRANDINC reinforces Pandora’s presence in the Baltics as a leading destination for quality, accessible luxury jewelry.
Adding even more value to the customer experience, several renovated stores now offer the exclusive Pandora Engraving Service. This feature allows customers to personalize their jewelry in just minutes — whether by choosing from a curated range of ready-made designs or creating a unique engraving that speaks to their personal story. It’s a simple yet powerful way to turn a beautiful piece into a cherished memory.
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LOOKING AHEAD
The full transformation is set to be completed by the end of 2025, with BRANDINC committed to delivering a consistently premium retail experience across the entire Baltic network.
As the EVOKE concept rolls out across the remaining stores, Pandora fans in the Baltics can look forward to more than just jewelry — they’ll be stepping into a refined, emotionally rich space that brings their personal stories to life.
