This is Us

Get to know us, our roots and work.

About us
hello@brandinc.co

BRANDINC is more than just a company.
It’s a team of professionals with over 30 years of expertise in retail, wholesale, and ecommerce services.

Over the years, we’ve navigated the dynamic Eastern European  market and  gained extensive knowledge in strategic brand representation and market development. If you’re looking for a gateway to the Eastern European market, BRANDINC is here to lead the way.

the Story

In the backpacks and briefcases of BRANDINC’s leadership lie over three decades of experience representing globally renowned brands across more than 20 Eastern European markets.

From market entry strategies to wholesale distribution and directly owned retail operations, we’ve done it all.
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hello@brandinc.co

This unique skill set of our leadership is reflected in our team's dedication to tailoring strategies that maximize your brand’s footprint and sales in a highly promising market. To achieve sustainable value for your brand, we always rely on our main business principle, rooted in our Scandinavian heritage.

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Today, BRANDINC is a team of 100 passionate professionals across multiple locations, all united by a single mission: bringing your global vision to life. This drive is the reason why some of the world’s most respected brands choose BRANDINC for their beginning in the Eastern European market.

By the numbers

19

Stores

100

Employees

15+

Years

1 M

Customers

Our Milestones

Every journey is filled with memories worth sharing and being proud of. Whether big or small, every high and every low shapes our identity, expands our experience, and inspires us to grow and reach for more.

2011

BRANDINC was founded.
Pandora and Carpisa were introduced to the Lithuanian and Latvian markets.

2012

Caprisa expanded into Poland and Romania.

2014

10th Pandora store and its expansion into Romania.
Collaboration with Carpisa achieved the goals.

2015

Pandora was introduced to the Estonian market.
Team expanded to 100 employees.

2016

Business expansion, new shareholders.
2016 Steve Madden was introduced to the CEE region.

2017

Steve Madden’s expansion into Latvia.

2018

5th Steve Madden store opens in Poland.

2019

Cole Haan’s entry into the DACH region and Poland.

2020

Launch of Cole Haan, Steve Madden, and Pandora e-commerce stores.

2023

Addition of SK and CZ markets to Steve Madden.

2024

Began collaboration with WODEN.

2025

Refitting all Pandora stores in Baltic market with a new retail concept.

The Story

2011 was not only the year BRANDIC was founded, but also the year marked by the opening of the first three Pandora stores in Lithuania and Latvia, as well as the introduction of the Carpisa brand to the Lithuanian market. The following year, we opened two more Carpisa stores in Poland and Romania. Even though our journey with Carpisa ended in 2014, the experience we gained helped us take further steps by opening Pandora stores in Romania and Estonia, also marking the 10th Pandora store opening in the Eastern market.

We’re happy to look back and say that not only did our partners’ presence grow, but our team did as well. In 2015, our team welcomed its 100th employee. After this meaningful milestone, business expansion began in 2016 with the addition of new shareholders and the opening of the first Steve Madden store in Poland, followed by the opening of the next store in Latvia the following year.

As the challenges of 2020 pushed us from the physical to the digital world, we adapted to the changing landscape and started an e-commerce collaboration with Cole Haan for the DACH region and Poland, also launched Pandora’s online store in all three Baltic countries, and expanded Steve Madden’s online store into Slovakia and Czechia. In 2024, we achieved our goals with Cole Haan and the experience we gained will remain timeless.

We are more than ready to use it while turning your global vision into a success story.

Tailored Solutions