BRANDINC, the official representative of the world-renowned jewelry brand Pandora in the Baltic States, has marked a historic milestone this summer with the launch of a one-of-a-kind charm that’s already capturing hearts—and wrists—across the region.

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For the first time in Pandora’s global history, a charm has been created exclusively for the Baltic market. Titled “The Flavor of Baltics,” the new design celebrates one of the region’s most beloved dishes—traditional cold beetroot soup—with a vibrant and whimsical sterling silver charm that brings Baltic comfort food culture to life.

This unique piece features a miniature bowl of cold beetroot soup, beautifully rendered with enamel in shades of pink, yellow, green, white, and black, and accented with sparkling clear cubic zirconia. One side proudly showcases the playful dish, while the other is engraved with the word “Baltics”—a reminder of how simple, authentic traditions can be a source of warmth and pride.

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The story behind the charm is as inspiring as the piece itself. The original concept came from Erika Sadauskaitė, a Pandora store employee from Panevėžys, Lithuania. Her creative vision caught the attention of the Pandora design team at the brand’s headquarters in Denmark, who brought the idea to life. Just a few months later, the charm made its official debut in Baltic stores.

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Timed perfectly with the beloved Pink Soup Festival in Vilnius, BRANDINC proudly launched the charm while also serving as one of the event’s sponsors.

The festival—known for its joyful celebration of Lithuanian culinary culture and vibrant community spirit—provided the perfect backdrop for unveiling this locally inspired charm. We’re grateful to the festival organizers for creating such a unique platform that highlights Baltic traditions in such a colorful and meaningful way. The response was immediate and overwhelming—within weeks, the Cold Pink Soup charm became the all-time best-selling Pandora product in the region.

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Inspired by the success and community enthusiasm, Pandora is already looking forward to taking part in the festival again next year. "This charm is more than just jewelry—it's a celebration of our culture, flavors, and the creativity within our communities," said a spokesperson from BRANDINC. "We’re incredibly proud to have made history with Pandora and to offer something so deeply meaningful to the people of the Baltics."

The Cold Pink Soup charm is now available exclusively in Pandora stores and online across the Baltic States. Celebrate your roots, your summer memories, and your love for the unexpected—this tiny bowl of soup says it all.  

Find more at: Pandora Baltics Charm  

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