As part of the collaboration, Pandora jewellery will be featured on the runway, styled and worn by participating Estonian designers to complement their curated looks. The pieces will add a refined, modern sparkle to the collections while highlighting how jewellery can enhance storytelling in fashion.

The Estonian Fashion Festival is one of the region’s leading platforms for emerging and established designers, showcasing innovative, responsible, and locally rooted fashion. Through this partnership, Pandora strengthens its connection to contemporary design culture and demonstrates its support for creative communities across the Baltics.

Sustainability remains at the core of Pandora’s global strategy. The brand crafts all jewellery using 100% recycled silver and gold and operates with 100% renewable electricity across its own facilities. Pandora has also received international recognition for its sustainability leadership, ranking among the world’s most sustainable companies in Corporate Knights’ Global 100 Index, where it was named the number one consumer brand and second overall among more than 8,000 companies assessed.

By combining responsible production with timeless design, Pandora continues to advance towards a more circular and low-impact future for jewellery.

Through its partnership with the Estonian Fashion Festival, BRANDINC and Pandora celebrate not only style and craftsmanship, but also the importance of sustainability, creativity, and collaboration within the fashion industry.