As part of the collaboration, Pandora jewellery will be featured on the runway, styled and worn by participating Estonian designers to complete their curated looks. The pieces will add a refined, modern sparkle to the collections while highlighting how jewellery can enhance storytelling in fashion.

The Estonian Fashion Festival is one of the region’s key platforms for emerging and established designers, showcasing innovative, responsible, and locally rooted fashion. Pandora’s involvement reinforces its connection to contemporary design culture and its support for creative communities in the Baltics.

Sustainability remains at the core of Pandora’s global strategy. The brand crafts all jewellery using 100% recycled silver and gold and operates with 100% renewable electricity across its own facilities. Pandora has also been recognised internationally for its leadership in sustainability, ranking as one of the world’s most sustainable companies according to Corporate Knights’ Global 100 index, where it was named the number one consumer brand and second overall among more than 8,000 companies assessed .

By combining responsible production with timeless design, Pandora continues to move towards a more circular and low-impact future for jewellery.

Through its partnership with the Estonian Fashion Festival, Pandora celebrates not only style and craftsmanship, but also the importance of sustainability and collaboration within the fashion industry.