BRANDINC Celebrates a New Pandora Milestone with the Opening at Europa Mall

A new milestone has been reached in the Baltic retail landscape as BRANDINC, the distributor of Pandora in the Baltic states, celebrates the opening of Pandora’s 20th store in the region. Located at Europa Mall in Vilnius, the new store opened its doors in August 2026, bringing the distinctive Pandora experience to customers in a fresh and compact retail format.

The new kiosk-concept store combines functionality, visibility and the signature Pandora shopping experience. Despite its compact footprint, the location offers the complete Pandora jewellery collection, giving customers the opportunity to discover the brand’s full range in an accessible and contemporary setting. Adding a personal touch to the experience, customers can also take advantage of free engraving in just two minutes.

A key feature of the new location is the introduction of a new canopy design for Pandora’s retail concept in the Baltics. Created to strengthen brand visibility, the canopy gives the kiosk a distinctive presence within the shopping centre while reinforcing Pandora’s recognisable visual identity.

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Integrated lighting further enhances the concept, highlighting the jewellery and drawing attention to the products. Meanwhile, the thoughtfully designed tabletop display creates a comfortable and intuitive environment for browsing, allowing customers to easily explore the collection and find pieces that feel personal to them.

The opening is another significant step in BRANDINC’s continued development of the Pandora brand across the Baltic region. With the new Europa Mall location, the network has reached 11 Pandora stores in Lithuania and 20 stores across the Baltic states.

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The new kiosk demonstrates that a smaller retail footprint does not mean compromising on experience. Through considered design, strong brand visibility and carefully integrated customer services, the Europa Mall location brings together the essential elements of the Pandora experience in a modern and efficient format.

For BRANDINC, the opening represents not only the expansion of the Pandora network, but also another step in shaping the brand’s presence and customer experience across the Baltics.

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BRANDINC’s leadership brings over three decades of experience representing global brands across 20+ Eastern European markets.

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