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STEVE MADDEN
Since 2016, we’ve built a strong physical and digital presence in Poland, Czechia, Latvia, and Slovakia. Today, our partnership continues through wholesale across 15 countries in Europe.
Steve Madden’s journey into the Eastern European market began in 2016 with the launch of its first store in Poland. While the early days required significant effort to build brand awareness and establish a presence, these challenges helped us lay the foundation for future growth. Over eight years of full-scope collaboration, we built a strong physical and digital presence for Steve Madden in Poland, Czechia, Latvia, and Slovakia. We now continue our partnership through wholesale business.
- Established Eastern European Presence Since 2016: Steve Madden entered the Eastern European market in 2016, launching its first store in Poland and expanding into Czechia, Latvia, and Slovakia, establishing a strong physical and digital presence.
- Transition to Wholesale Model Across Europe: After eight years of full-scope collaboration, Steve Madden shifted to a wholesale business model, now distributing across 15 European countries, including Poland, Czechia, and Slovakia.
- Acquisition of European Joint Venture: In 2021, Steve Madden acquired the remaining 49.9% share of its European joint venture, gaining full ownership and control over its European operations.
- Consistent Revenue Growth in Europe: Since its European joint venture’s formation, Steve Madden has experienced strong double-digit percentage revenue growth each year, including a 21% revenue gain in 2020 despite the impact of COVID-19.
- Expansion Beyond Footwear: The company has diversified its product offerings in Europe, expanding beyond footwear to include accessories and apparel, contributing to significant growth in its wholesale channel.
- Strategic Focus on European Market: Steve Madden views Europe as a critical market, with plans to capitalize on its strong momentum and digital-first positioning to drive continued growth in the region.